Radisson Blu takes advantage of VR for new hotel designs

Carlson Rezidor Hotel Group has begun harnessing virtual fact (VR) to assist it advance the design of its brand-new hotels.


Revealed at the Hotel Investment Conference South Asia (HICSA) 2016, the company’s BluPrint effort will use VR innovation to produce new design concepts for the rooms, public locations and occasion spaces of its new Radisson Blu hotels, and those being refurbished.


An interior decoration app, BluPrint will enable hotels to conceptualize brand-new multi-functional spaces, different room setups and flexible inventory, in terms of materials and color scheme


Carlson Rezidor is redefining the design process for investors and how tourists find and explore our hotels, said Thorsten Kirschke, Carlson Rezidor’s president for Asia Pacific. Our focus on technology and development highlights our drive to stay ahead of changing guest expectations, captivate brand-new audiences and make sure even more potent returns for owners and financiers.


Our technological edge will also assist propel the development of our Radisson Blu brand name, which has actually been developed on famous and innovative design, elegance and design, he added.

Carlson Rezidor presently runs 46 Radisson Blu hotels in Asia Pacific and has 34 more under advancement. The BluPrint augmented truth app is free and offered for Android and iOS gadgets.